There’s so much to love about Service Design! For me, it’s a natural evolution of the skills and collaborative approach I’ve developed as a UX Designer.
 

Service Design provides a framework for connecting the dots across an organisation. It brings together teams who might rarely interact - teams who often see their work as an isolated effort rather than part of a bigger picture. By collectively visualising the end-to-end, top-to-bottom experience, I help create alignment around a shared understanding of the experiences we're creating for our customers and for ourselves. 
 

I’m particularly energised by facilitating that shift in perspective: guiding teams to step outside their silo, see the whole ecosystem and recognise their role within it. When people are given a clear lens through which to examine both the customer experience and their own internal processes, meaningful conversations happen and opportunities emerge. It allows us to build a shared ownership of the experience and its future evolution, and that's what I ultimately find most rewarding.